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The cosmetics brand is cashing in on the biggest prank day of the year with the legitimate launch of a makeup collection with one of the funniest animated classic television shows.
By: Lianna Albrizio
Even with new AI tools and launch tactics, the perfumer remains the conduit to creating an emotional connection with consumers.
By: Christine Esposito
The cosmetics brand is capturing the contrast between life on land and sea through playful pastels, bold ocean hues, duochrome finishes and more.
The Olympian joined the cosmetics brand in 2025 as the face of Revlon’s ColorStay collection, championing high-performance beauty that withstood the elements.
The brand will initially be available in more than 100 Sephora stores and on sephora.com and will continue expanding nationwide throughout the year.
Catch-up with the most-read news on Happi.com for the week ended Feb. 22, 2026
Amenities are increasingly personalized, wellness-driven and sustainable.
By: Melissa Meisel
Some of the biggest brands in cosmetics are relaunching past icons to tap into consumers’ growing passion for the past.
‘What’s Inside Is Everything’ spotlights the brand’s Baked Collection with new ingredients and updated packaging.
Its Beauty Reimagined strategy invigorated business.
Less desirable side effects, including “Ozempic smell,” Ozempic skin issues and “Ozempic mouth,” will create new product opportunities for formulators, brands and marketers.
By: Amy Marks-McGee
Personal care & wellness will move into the longevity era for 2026.
Moisturization and solar protection are examples of personal care products that dictate the way of thinking associated to cosmetics.
By: Paolo Giacomoni
By: Tom Morford
The launch is slated to be the largest in the retailer’s history in North America.
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